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Dr. Barb, the Nutrition Budgeteer

Helping families eat healthier for less

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Do You Know . . .
. . . Which fruits and vegetables have the lowest average cost per serving?
On average, how much does it cost to eat 9 servings of vegetables and fruit each day, as recommended by USDA? The Produce Marketing Association (PMA) conducted research into these questions. They looked at the cost of fruits and vegetables by season and by area of the country, as well as on a national basis.


PMA looked at supermarket sales data for over 13,000 stores on a national basis over a 52-week period. The researchers found that a person can eat 5 servings of vegetables and 4 servings of fruit for a range of $2.08 to $2.31 depending on the season, using average retail prices.


For any given week, however, about 30% of produce in the supermarket is on sale at any given time. Shoppers can save even more if they shop the produce sales. The least expensive fruit per serving typically includes watermelon, bananas, apples, pears, pineapple and peaches, with an average per serving cost of $0.28. The least expensive vegetables per serving typically includes potatoes, lettuce/salad, eggplant, prepared cooking greens, summer squash, carrots and tomatillos, with an average per serving cost of $0.21.


So, be sure to get your 9 servings of fruits and veggies per day. No other foods offer so much nutrition for the price. Here is a link to the complete PMA article: Measuring the True Cost of Fruits and Vegetables to American Consumers.